Our latest thinking on the issues that matter the most in communications.
Campaigning While Under Self-Quarantine
The spread of the novel coronavirus (COVID-19) requires political campaigns to re-think their daily operations and communications strategies. The psychological effects of the pandemic will be long-lasting and could impact people’s willingness to open their doors to canvassers and attend in person meetings. Instead of asking, “Is there a reason to do this online?” we’ll be asking, “Is there any good reason to do this in person?” That’s why campaigns should start readjusting their operations already now.
Due to social distancing rules, many of us have become familiar with virtual meetings. Seeing co-workers, customers, community members, and constituents on screen is the new normal, and “hey, I think you’re still muted” might be the catchphrase of these times.
During the past month, businesses, schools, community organizations, elected officials, and governmental institutions have gone online. Instead of cancelling events, many organizations have adapted to this new situation and discovered how to create virtual events.
US consumers spend more time on their mobile phones than watching TV or reading newspapers, so being able to tell your story, create awareness, engage with your audience, and get people to take action online is the key to a successful marketing strategy. Yet up to 45% of organizations don’t have a clearly defined digital marketing strategy.
Digital Impact & is a full-service communications agency ready to help you develop results-driven campaigns designed to elevate your story & surpass your goals. By leveraging more than 25 years of communications & marketing experience, we implement specialized solutions, including digital advertising, website development, professional livestreams & email marketing campaigns that deliver platform optimized creatives for our clients.
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