Our latest thinking on the issues that matter the most in digital communications.

Best Practices When Participating in a Livestream

Here is a guide to follow when participating in a livestream.
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Guide to Display Ads and Their Specs

What is a display ad? Display advertising is the process of advertising a product/service through visuals (graphics or text) within a website or with social media platforms like Facebook and Twitter. You can get the most out of your display ad design by using images, videos, design principles, and other media elements to help further improve your message.
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5 Tips on How to Write Engaging Ad Copy

If your ads are difficult to understand or don’t tell your potential customers what benefits you provide to them, you’re not likely to see the results you’re hoping for. The harsh truth is that people will not click on your ad if they don’t see any value in it. Here’s five tips on how to write engaging ad copy that delivers results.
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10 Best Practices for Political Campaigns on Facebook

If you are thinking of running for office, having an effective social media campaign strategy is a must. Whether we like it or not, social media plays a big part in today’s politics and having a strong online presence is an essential part of any campaign.
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Facebook Political Advertising Changes

Facebook has announced some new steps to protect the US election. The goal of these steps is to limit voter misinformation and reduce the risk of post-election confusion.
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Complete Guide to Digital Ad Sizes

When you are designing your digital ads you have to take into consideration the ideal ad sizes for different platforms. If you want people to take action, perfect ad copy alone is not enough. Using the right image and video proportions is critical to ensure that your ads get shown to your target audience.
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How to Remove Background from an Image in Photoshop

Have you ever taken a perfect photo of your subject but want it to be in a completely different background? Luckily Adobe Photoshop has many tools to remove the background from an image.
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Where Can Digital Ads Appear?

When you’re creating your digital advertising strategy you want to make sure that your ads appear in front of the right people at the right time. With a broad range of different advertising platforms you might be wondering what placement options are available for you.
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How to Create a Digital Strategy for Political Campaign

The 2016 and 2018 elections have shown us how important digital advertising is. Despite this, campaigns are still not fully utilizing the digital tools that are available to them. In 2018, winning Senate candidates spent just 6-7% of their media budgets on digital media vs. in 2016, President Trump spent 44% of his media budget on digital ads. The situation might change this year with the coronavirus as digital tools are one of the only options still available for campaigns.
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How to Install a Tracking Pixel

Having a tracking pixel on your website is crucial if you want to measure your marketing efforts. Instead of blindly hoping that people will react positively to your ads and landing pages you can actually track website traffic, site conversions, and user behavior.
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SEO Basics To Improve Your Site Ranking

Having a prominent online presence is one of the most important assets of any organization. You want to make sure that people can find you online when they are searching for you.
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Free Photoshop Alternatives

You’ve probably already known that Photoshop is the industry’s darling in photo editing software; it’s used by many designers and is held as the golden standard. But what if you’re new to design and committing to $20.99/month for a single application isn’t feasible?
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What is User Experience (UX)?

UX (User Experience) is essentially the journey and how a person feels as they navigate through a system. The system can be a website, web application, phone app, or any human device interaction. UX shapes the customer’s perception of the service, product, or company through UX design. UX design includes brand, fonts, colors, layouts, and so on.
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How Do I Add Captions to My Livestream?

Livestreaming has become one of the most engaging forms of content on social media. In some cases, livestreaming is prioritized by platform algorithms that determine how many people see your video. According to Facebook, 1 in 5 videos is a live broadcast.
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Livestream to Multiple Locations

Having a virtual event has many benefits. You can democratize your event, reach more people, and drive engagement even after the event has occurred. If you want to reach as broad of an audience as possible, you might consider livestreaming your event to multiple platforms at once.
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How to Run Political Ads Online

Every political campaign should have a digital strategy. Social media is a great place to build a community, engage with your existing community, and get people to take action. During the current pandemic, digital is one of the only strategies that is still available for political campaigns.
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Why Did Facebook Reject My Political Ads?

Facebook is a powerful tool for political campaigns as it enables you to reach a broad audience directly where they spend time. 69% of US adults use Facebook and 74% of users are on the platform daily.
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Why Mobile Optimization Matters

Your website is a virtual extension of your physical business. When people walk into your store you want to make sure they have a great experience and will want to return soon. This same concept is true for your website. The more enjoyable and smooth user experience people have visiting a website, the more likely they are to stay there, browse, make a purchase, and come back again in the future.
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How to Connect Your Online Store to Facebook and Instagram

Connecting your online store to your Facebook and Instagram accounts enables your customers to make purchases directly on these platforms. This is a huge benefit as it allows people to explore your products without leaving Facebook or Instagram. In addition, you can tag your products on your Instagram posts so that people can directly purchase the product they see on your post.
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How to Ace Your Next Live Event

Due to social distancing rules, many of us have become familiar with virtual meetings. Seeing co-workers, customers, community members, and constituents on screen is the new normal, and “hey, I think you’re still muted” might be the catchphrase of these times.
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It’s All About Video Quality

During the past month, businesses, schools, community organizations, elected officials, and governmental institutions have gone online. Instead of cancelling events, many organizations have adapted to this new situation and discovered how to create virtual events. 
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Reach Your Audience Where They Are

US consumers spend more time on their mobile phones than watching TV or reading newspapers, so being able to tell your story, create awareness, engage with your audience, and get people to take action online is the key to a successful marketing strategy. Yet up to 45% of organizations don’t have a clearly defined digital marketing strategy.
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How to Create Great Instagram Captions

Being on social media is a full time job, and if you want your business or brand to grow you have to be constantly engaging with your audience.
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Campaigning While Under Self-Quarantine

The spread of the novel coronavirus (COVID-19) requires political campaigns to re-think their daily operations and communications strategies. The psychological effects of the pandemic will be long-lasting and could impact people’s willingness to open their doors to canvassers and attend in person meetings. Instead of asking, “Is there a reason to do this online?” we’ll be asking, “Is there any good reason to do this in person?” That’s why campaigns should start readjusting their operations already now.
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Stay Engaged While Working Remotely

In this new environment, organizations need to re-think their daily operations. The Centers for Disease Control and Prevention recommends that people should avoid all social gatherings in groups of more than 10 people. The situation is developing rapidly, but this could be the new normal for the next 8-12 weeks.
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Don’t Cancel Your Events, Go Digital

This spring, the majority of events got cancelled to mitigate the spread of the coronavirus. Even though the economy has slowly re-opened, large social gatherings are still not recommended.
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Building Your Sales Funnel Online

Having a strong online presence enables you to create sales both inside and outside your physical store. On average, Millennials and Gen Xers are now spending 6 hours per week shopping online. This is one of the factors leading to a 23% growth year-over-year in e-commerce but not everyone is benefiting from this growth.
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Focus on Your Virtual Storefront

Website is the virtual storefront of your business. You want to make sure that it is up to date, functions on all devices, and that people can find the information they need easily. A good website engages, empowers, and energizes your customers.
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Digital Impact & is a full-service communications agency ready to help you develop results-driven campaigns designed to elevate your story & surpass your goals. By leveraging more than 25 years of communications & marketing experience, we implement specialized solutions, including digital advertising, website development, professional livestreams & email marketing campaigns that deliver platform optimized creatives for our clients.
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