Blog

Our latest thinking on the issues that matter the most in communications.

Campaigning While Under Self-Quarantine

The spread of the novel coronavirus (COVID-19) requires political campaigns to re-think their daily operations and communications strategies. The psychological effects of the pandemic will be long-lasting and could impact people’s willingness to open their doors to canvassers and attend in person meetings. Instead of asking, “Is there a reason to do this online?” we’ll be asking, “Is there any good reason to do this in person?” That’s why campaigns should start readjusting their operations already now.
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Stay Engaged While Working Remotely

In this new environment, organizations need to re-think their daily operations. The Centers for Disease Control and Prevention recommends that people should avoid all social gatherings in groups of more than 10 people. The situation is developing rapidly, but this could be the new normal for the next 8-12 weeks.
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Don’t Cancel Your Events, Go Digital

Faced with the spread of the novel coronavirus (COVID-19), the majority of events are being cancelled to mitigate the risk. The Centers for Disease Control and Prevention recommends that people should avoid all social gatherings in groups of more than 10 people.
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Building Your Sales Funnel Online

Having a strong online presence enables you to create sales both inside and outside your physical store. On average, Millennials and Gen Xers are now spending 6 hours per week shopping online. This is one of the factors leading to a 23% growth year-over-year in e-commerce but not everyone is benefiting from this growth.
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Focus on Your Virtual Storefront

Website is the virtual storefront of your business. You want to make sure that it is up to date, functions on all devices, and that people can find the information they need easily. A good website engages, empowers, and energizes your customers.
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Digital Impact & is a full-service communications agency ready to help you develop results-driven campaigns designed to elevate your story & surpass your goals. By leveraging more than 25 years of communications & marketing experience, we implement specialized solutions, including digital advertising, website development, professional livestreams & email marketing campaigns that deliver platform optimized creatives for our clients.
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