Our Political Campaign Services

Digital Impact & can help you

  • Make your message heard online
  • Increase your brand awareness and name ID
  • Target exactly the voters you need to speak to in order to win
  • Motivate voters to take action
CONTACT US TO LEARN MORE

Digital Impact & has over 20 years of experience in developing engaging and impactful political campaigns. Although we’re specialized in helping our clients with their digital campaign needs, we provide full electoral campaign support from strategy to implementation. This includes campaign strategy, targeting, message development, field programs,  mail programs, campaign websites, and peer to peer text message communications, in addition to our specialty  digital advertising.

Every political campaign needs have a digital strategy. Social media is a great place to build a community, engage with your existing community, and get people to take action. During the current pandemic, digital is one of the only strategies that is still available for political campaigns. 

Our digital advertising programs are built to capitalize on traditional relational organizing models and complement the campaign’s more traditional outreach methods. This amplifies the brand impact, name ID, and eventual vote behavior down ticket. 

Our overlapping tactical approach combines multiple outreach methods to meet voters where they are. The relational messaging and brand building via these outreach methods allows voters to build a relationship with the candidate prior to the candidate asking for their vote.

We approach this process by creating an engagement funnel that demonstrates ad engagement and message penetration. We want to make sure that your message is heard and that’s why we develop a remarketing funnel that pushes an evolving message to your targeted voters. We will help you develop innovative content that keeps your audience engaged and motivates them to take action. 

Digital Impact & is ready to help you whether you need a fully developed campaign strategy or just somebody to place your digital ads. We are competitively priced and will create a campaign plan based on your budget.

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Our Work

Akilah Weber for La Mesa City Council mailer
Electoral Campaign Support

Dr. akilah weber for la mesa city council

DI& provided electoral campaign support from strategy to implementation for Dr. Akilah Weber who ran for La Mesa City Council. We helped create her campaign plan, including a field program, mail pieces, text messaging strategy, and digital advertising program. Dr. Weber succeeded in connecting with voters through multiple platforms, and gained the most votes in her City Council race, beating the incumbents.

Branding & Audience Development

councilmember david alvarez

From 2010-2018, we worked with Councilmember David Alvarez creating a marketing and communications program that helped the Councilmember build his established brand as a fighter for the community. We created a multi-channel communications program distributed via social media, printed collateral, online advertising, email, and livestream support. During the Councilmember’s tenure, his name ID and brand recognition increased from just under 4% to a high of 68%.

David Alvarez website
Paloma Aguirre
Complementary Digital Advertising Design

PALOMA AGUIRRE for imperial beach city council

DI& helped Paloma Aguirre create and implement a digital marketing program for their successful city council race. We developed a digital advertising program to overlay and strategically complement all other campaign tactics. This layered approach combined with the traditional funnel model allowed for maximum brand id and message penetration across the target audiences. As a result of our efforts, Paloma Aguirre was elected the first Latina Councilmember for the City of Imperial Beach.

Developing Inspirational, Grassroots Campaign

Kenya taylor for San Diego County Board of Supervisors

DI& worked with Kenya Taylor in 2020 for her San Diego County Board of Supervisors race. We developed her campaign strategy, including the field program as well as email marketing and digital advertising strategy. We also created her website and organic social media presence. Kenya Taylor was the only Democrat in the race and she ran a true people-powered, grassroots campaign. Even though she didn't make it through to the General Election, she gained 27.6% of the votes which was a major accomplishment in a majority-Republican district.

Our work

Ozobot
Digital Advertising for B2B Marketing

Ozobot

After years of dealing with one-size fits all programs, Ozobot reached out to Digital Impact & and asked us to build a more specialized program at a lower dollar spend as they transitioned from direct consumer to an educator/school district focused B2B model. We worked with Ozobot to design a marketing funnel program that cross-pollinated social media and Google advertising platforms. DI&'s content strategy and technical support on attribution tracking combined with our ad placement and optimization allowed Ozobot to begin the transition to a narrower B2B market while maintaining a ROAS of up to 5x.

San Diego is a global city graphic
Engagement Funnel for Fundraising

san diego organizing project

DI&'s digital advertising program for The San Diego Organizing Project was designed to identify people who had a specific issue profile and drive them into a 4-level education and mobilization funnel. Our funnel that focused on three issues (immigration, environment, and healthcare) engaged over 137,000 during its run and moved more than 100,000 people to the final engagement level. Overall, the campaign would raise $19,840 for the Temporary Immigrant Shelter in South Bay San Diego while the program was operational.

Paloma Aguirre
Complementary Digital Advertising Design

Paloma Aguirre & Dr. Akilah Weber

DI& helped Paloma Aguirre and Dr. Akilah Weber create and implement digital marketing programs for their successful city council races. DI& developed a digital advertising program to overlay and strategically complement all other campaign tactics. This layered approach combined with the traditional funnel model allowed for maximum brand id and message penetration across the target audiences. As a result of our efforts, Paloma Aguirre was elected the first Latina Councilmember for the City of Imperial Beach and Dr. Akilah Weber came in 1st place beating two incumbent Councilmembers in the City of La Mesa.

Developing Inspirational, Grassroots Campaign

KENYA TAYLOR FOR SAN DIEGO COUNTY BOARD OF SUPERVISORS

DI& worked with Kenya Taylor in 2020 for her San Diego County Board of Supervisors race. We developed her campaign strategy, including the field program as well as email marketing and digital advertising strategy. We also created her website and organic social media presence. Kenya Taylor was the only Democrat in the race and she ran a true people-powered, grassroots campaign. Even though she didn't make it through to the General Election, she gained 27.6% of the votes which was a major accomplishment in a majority-Republican district.

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Digital Impact & is a full-service communications firm ready to help you develop results-driven campaigns designed to elevate your story & surpass your goals. By leveraging more than 25 years of communications & marketing experience, we implement specialized solutions, including paid online advertising, website development, professional livestreams & email marketing campaigns that deliver platform optimized creatives for our clients.
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Sand Diego Organizing Project Facebook adSand Diego Organizing Project Facebook adSand Diego Organizing Project Facebook adSand Diego Organizing Project Facebook adSand Diego Organizing Project Facebook ad

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