Complete Guide to Digital Ad Sizes

August 19, 2020

When you are designing your digital ads you have to take into consideration the ideal ad sizes for different platforms. If you want people to take action, perfect ad copy alone is not enough. Using the right image and video proportions is critical to ensure that your ads get shown to your target audience.

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Facebook and Instagram ads 

On Facebook and Instagram, the most popular placement options are the feeds and stories. Other placement options are available as well, but when you are designing your ads we recommend following these guidelines. 

For news feed ad placements, follow these guidelines.

For video ads, follow these guidelines.

For Stories ads, follow these guidelines. 

Google Display ads

With display ads, you can capture people’s attention across Google Display Network’s two million websites and apps. You can either upload custom display ads or let Google create responsive ads based on your assets.

Follow these guidelines when you’re creating animated and non-animated image ads.

Follow these guidelines if you want to create responsive display ads.

Twitter ads

On Twitter, your ads will appear on people’s feeds and they will look just like normal tweets. The only thing that distinguishes them from regular tweets is a little “Promoted” text. 

For image ads, follow these guidelines.

For video ads, follow these guidelines

LinkedIn ads

On LinkedIn, your image and video ads will appear as people scroll through their news feed on their homepage.

For image ads, follow these guidelines.

For video ads, follow these guidelines.

Emilia Honkasaari, Digital Media Director

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