Don’t Cancel Your Events, Go Digital

March 20, 2020

Faced with the spread of the novel coronavirus (COVID-19), the majority of events are being cancelled to mitigate the risk. The Centers for Disease Control and Prevention recommends that people should avoid all social gatherings in groups of more than 10 people.

More and more businesses are discovering that this situation is an opportunity to go digital. Conferences like Microsoft’s Build Developer Conference, the Fair Trade Campaigns National Conference, among others, are opting to livestream their events.

Whether you’re planning an internal gathering, townhall, or a conference, Digital Impact & can help you create virtual events that keep you connected with your employees and customers, even if you can’t bring them all to the same room.

The 5 benefits of virtual events

1. It’s better than cancelling your event

Event cancellations can mean revenue loss, disappointed attendees, and a missed opportunity to share your message. Virtual events help you mitigate impacts to your business while providing a safe, enjoyable experience for your guests.

2. Broaden your reach

Livestreaming your event helps you reach people who can’t attend it in person for travel, time restrictions or health concerns.

3. Democratize your event

By creating a virtual event, everybody can have a seat at the table. There is no space limit and no travel expenses to worry about.

4. Extend the shelf life of your event

Your virtual event will be available to new audiences even after it has occurred. Videos and presentations will stay online and continue to drive engagement.

5. Get creative

You can turn your virtual event into a truly interactive and engaging experience by mixing the livestream with pre-recorded content, presentations, logos and other overlays as well as taking questions from the online audience.

How can Digital Impact & help you host a virtual event?

Livestreaming an event can seem intimidating if you’ve never done it before. Digital Impact & will help you get started. We have the technology to produce professional livestream experiences and can stream your event to various online platforms, like your website, Facebook page, and YouTube channel.

Reach out if you want to hear more!

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Digital Impact & is a full-service communications firm ready to help you develop results-driven campaigns designed to elevate your story & surpass your goals. By leveraging more than 25 years of communications & marketing experience, we implement specialized solutions, including paid online advertising, website development, professional livestreams & email marketing campaigns that deliver platform optimized creatives for our clients.
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