Guide to Display Ads and Their Specs

What is a display ad? Display advertising is the process of advertising a product/service through visuals (graphics or text) within a website or with social media platforms like Facebook and Twitter. You can get the most out of your display ad design by using images, videos, design principles and other media elements to help further improve your message.

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What is a display ad?

Display advertising is the process of advertising a product/service through visuals (graphics or text) within a website or with social media platforms like Facebook and Twitter. You can get the most out of your display ad design by using images, videos, design principles and other media elements to help further improve your message. 

Banners are used as display ads and they all come in different sizes. Before you start creating your display ads, there are optimal size specifications you need to adhere to. Different platforms have different requirements. Here are some of the size specifications for each platform.


Facebook:

Facebook Feed Ad Design: 
  • Recommended Image Size: 1200x628px
  • Image File type: .jpg or .png
Facebook badder ad design dimensions
  • For Computers: 820x312px
  • For Mobile phones: 640x360px


Instagram:

Instagram Image: 
  • Recommended Image Size: 1080x1080px
Instagram Video Ads:
  • Minimum Resolution: 600x600px
  • Maximum Resolution: 1080x1080px
  • Aspect Ratio: 1:1 (square) or 1.9:1 (landscape)
  • Minimum Length: 3 secs
  • Maximum Length: 60 seconds
  • Maximum Size: 4GB
  • File type: .mp4 container
Instagram Story Ads:
  • Format: Full screen vertical (9:16)
  • Recommended Resolution: 1080x1920px
  • Minimum Resolution: 600x1067px
  • Length: 5 secs
Instagram Stories Video Ad:
  • Format: Full screen vertical ad (9:16)
  • Recommended Resolution: 1080x1920px
  • Minimum Resolution: 600x1067px
  • File Type: .mp4 or .mov

Twitter:

  • Tweet Copy: 280 characters
Twitter Ad Image: 
  • Minimum width: 600px (1200px will be better optimized for when people click to expand image)
  • Any height is acceptable. If height exceeds width, it will be cropped to 16:9 aspect ratio.  
Video Ad:
  • Video Size: 1200x1200px
  • File Size: 1GB Max
  • File Type: .mp4 or .mov
  • Aspect Ratio: 1:1 (recommended)

Google Ads Design:

  • Leaderboard: 728x90px
  • Large Rectangle: 336x280px
  • Medium Rectangle: 300x250px
  • Half Page: 300x60px


Was this helpful? Get expert marketing, branding, design advice and more when you visit us today at www.digitalimpactand.com.


Hurrican Truong, Graphic Designer
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