It’s All About Video Quality

April 21, 2020

During the past month, businesses, schools, community organizations, elected officials, and governmental institutions have gone online. Instead of cancelling events, many organizations have adapted to this new situation and discovered how to create virtual events. 

COVID-19 has shown that live videos are not gimmicky or just something that influencers do. 100 million people watch online videos every day and it is estimated that by 2022, online videos will make up more than 82% of all consumer internet traffic. 

Live videos are very popular and ideal for driving interaction. According to Facebook, people watch live videos three times longer than regular videos and the engagement rate is ten times higher. Livestreams enable you to reach a broader audience and extend the shelf life of your event, but most importantly people are able to attend the event from the safety of their own home. Recently, Representative Mike Levin was featured on the San Diego Union-Tribune for his use of virtual townhalls. 

No matter which videoconferencing and broadcasting system you are using, 67% of viewers say that video quality is the most important factor when watching a livestream broadcast. 

If your microphone is not working, the video quality is choppy, and/or the screen bounces from one speaker to another, your audience will tune out and find something else to watch. Furthermore, some systems have also shown significant security vulnerabilities that have allowed unauthorized users to join and harass meetings, conferences, and public events.

Our live stream technology enables us to produce professional quality livestream experiences for online audiences on almost any online platform. Since early 2019, we have worked with Representative Mike Levin to bring his townhalls to his district residents. During the COVID-19 crisis, we’ve seen five times higher reach and engagement levels with his virtual townhalls that are available only online. 

Visit our YouTube page to see our most recent virtual townhall with Representative Mike Levin as well as a cool new COVID-19 support campaign we’ve created with San Diego City Firefighters. 

Reach out if you have any questions about creating professional livestreams!

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Digital Impact & is a full-service communications firm ready to help you develop results-driven campaigns designed to elevate your story & surpass your goals. By leveraging more than 25 years of communications & marketing experience, we implement specialized solutions, including paid online advertising, website development, professional livestreams & email marketing campaigns that deliver platform optimized creatives for our clients.
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