April 13, 2020
US consumers spend more time on their mobile phones than watching TV or reading newspapers, so being able to tell your story, create awareness, engage with your audience, and get people to take action online is the key to a successful marketing strategy. Yet up to 45% of organizations don’t have a clearly defined digital marketing strategy.
Compared to traditional advertising, like TV, radio, newspapers, and billboards, digital advertising allows you to test your messaging and narrow your targeting until you have perfected it. It is easy to test different channels, ad copy, creatives, and placements until you find the mix that works best for you. Once you have found the most effective combination, you can quickly scale up your campaign.
As a small business, we understand the challenges of competing in the global marketplace with companies that have million dollar marketing budgets. Digital advertising levels the playing field and allows small businesses to compete with bigger companies. It is more cost-effective than traditional advertising, and when managed effectively, it gives you laser-focused control over where and how your budget is spent.
Digital Impact & understands the importance of reaching the right people at the right time with the right message. As a certified ad buyer (Google Partner & Bing Accredited Professional), we know the ins and outs of different advertising platforms and can help you to target the right audience on the right platform.
Reach out if you have any questions about our services!