SEO Basics To Improve Your Site Ranking

August 1, 2020

Having a prominent online presence is one of the most important assets of any organization. You want to make sure that people can find you online when they are searching for you.

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93% of online experiences begin with a web search. Instead of typing in your direct url, people will use Google to look up your organization. Some people might know your name and type it in, but most people don’t know you exist and will use general keywords that are related to your organization, such as “charter schools near me,” “educational toy for 8-year-old,” or “record shops San Diego.” When people make these searches you want to make sure that your website shows up as one of the top results. On Google, the first page of results gets 75% of the clicks. Do you even remember the last time you checked the second page results? 

Most online searches are done on Google. Google owns 92.5% of the global search engine market share with Bing (2.45%) and Yahoo (1.64%) coming far behind it. Google updates its search engine algorithm constantly and takes over 200 factors into consideration when deciding what results to show to people.

Search engine optimization is a long-term process that takes constant maintenance. There is no magic formula that enables you to achieve success overnight. However, once you understand the basics you’re on the right path to becoming one of those first page search results. 

How to improve your SEO

Do you have any questions about SEO? Contact us for more information and resources! 


Emilia Honkasaari, Digital Media Director

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