Here’s some tips on how to run your business virtually and stay connected with your team.
Communicating with your customers
- Update your website and tell your customers how the situation is impacting your operations. We recommend you add information directly on your homepage.
- Update your Google Business profile and make sure it includes your current hours. Let people know if your physical location is closed and direct them to your website.
- Update your social media pages. Create a post and update also your bio/about us section if your hours have changed or your physical location is closed.
- Be consistent and make sure people can find the relevant information when they look you up online.
- Let people know what’s the best way to reach you (phone, email, text, Facebook Messenger etc.)
- Keep your customer engaged with regular social media posts.
- Direct people to your online store if you have one and it's still operating. Consider setting up an online store if you don’t have one yet.
- Add frequently asked questions on your website and consider also setting up an email auto-reply with answers to those questions.
Working remotely with your team
- Make sure you have remote access to all important information.
- Collaborate with co-workers by using shared documents, doing conference calls, or by creating an email list or a chat room.
- Establish regular check-ins with specific times.
- Provide several communications methods, because email alone isn’t sufficient. Video is a great alternative as video conferencing gives participants many of the visual cues that they would have if they were face-to-face.
- Establish rules of engagement, for example we use video conferencing for daily check-ups, but text/Slack when something is urgent.
- Let people know what is the best time and method to reach you.
- Set up time for remote social interaction, for example spend a few minutes in the beginning of your video conference talking about non-work related things or organize a virtual team lunch or happy hour.
- Make sure to set up a time for lunch (and maybe even do some stretches!).
If you end up having some extra time, this situation is a great opportunity to learn a new skill. Here's a list of our favorite resources.
Reach out if you have any questions about the different resources and how to set them up!