Focus on Your Virtual Storefront

March 18, 2020

Website is the virtual storefront of your business. You want to make sure that it is up to date, functions on all devices, and that people can find the information they need easily. A good website engages, empowers, and energizes your customers.

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During this coronavirus crisis, many businesses have been forced to close their doors temporarily. Even though your physical storefront is closed, people are still looking up your business online. 85% of consumers make online research before making a purchase so it is increasingly important that people are able to find you on Google, your online presence is up to date, and your potential customers can review your products online.


This quieter time is a great opportunity to audit your website and make sure your potential customers can easily find what they are looking for on desktops, mobile phones, and tablets. You should focus especially on the mobile user experience since 60% of website traffic is on mobile phones and approximately 94% of people will judge your website based on its design. If people have a negative experience visiting your website on their mobile phone, they are 62% less likely to purchase from you in the future.

Did you know

Digital Impact & can help you to tell your story concisely, ensure people can find you when they google you and your products, optimize your website for mobile and tablet, improve your website load time, make sure people can find the information they are looking for fast, and motivate your customers to take action.

Reach out if you have any questions about our services!



Emilia Honkasaari, Digital Media Director

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