What is User Experience (UX)?

July 17, 2020

UX (User Experience) is essentially the journey and how a person feels as they navigate through a system. The system can be a website, web application, phone app, or any human device interaction. UX shapes the customer’s perception of the service, product, or company through UX design. UX design includes brand, fonts, colors, layouts, and so on.

sign up for more free tips

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Why is UX Important?

Since UX is a customer’s journey through a system, UX tries to fulfill their needs as they venture through that system. It tries to create positive experiences for the customer to keep them loyal to a product or brand. For example, if your website is not optimized, users will have a negative experience; thus leaving your site and never coming back. Think of your website as a digital representation of your store; if a customer walks in and can’t find what they’re looking for, they’re going to walk away. For most customers, you’ll only get one chance to get it right. 

How to Build a Successful UX?

What About Your Own Site’s UX?

Now that we’ve defined what UX is and why it’s important, when was the last time you thought about the user’s journey on your website? If it’s been a while, it’s in your best interest to update your website to improve its user experience. Digital Impact & understands the importance and effectiveness of excellent UX in any service and we’re here to help! We can help you develop the right path that you want your customers to experience as they journey through your system.


Hurrican Truong, Graphic Designer

LEARN MORE ABOUT OUR
SERVICES.

Other posts you might be interested in

How to Remove Background from an Image in Photoshop

Read More

Where Can Digital Ads Appear?

Read More

How to Create a Digital Strategy for Political Campaign

Read More

How to Install a Tracking Pixel

Read More
Digital Impact & is a full-service communications firm ready to help you develop results-driven campaigns designed to elevate your story & surpass your goals. By leveraging more than 25 years of communications & marketing experience, we implement specialized solutions, including paid online advertising, website development, professional livestreams & email marketing campaigns that deliver platform optimized creatives for our clients.
yellow pixelsblue, orange and white pixelsblue and orange pixels
Sand Diego Organizing Project Facebook adSand Diego Organizing Project Facebook adSand Diego Organizing Project Facebook adSand Diego Organizing Project Facebook adSand Diego Organizing Project Facebook ad

Are You Ready To Make An Impact?

Thank you! We'll get back to you soon!
Oops! Something went wrong while submitting the form.
Proud member of
Businesses For Good logo.
Microsoft Advertising Certified Professional logo.Shopify Partners logo.