US consumers spend more time on their mobile phones than watching TV or reading newspapers, so being able to tell your story, create awareness, engage with your audience, and get people to take action online is the key to a successful marketing strategy. Yet up to 45% of organizations don’t have a clearly defined digital marketing strategy.
Compared to traditional advertising, like TV, radio, newspapers, and billboards, digital advertising allows you to test your messaging and narrow your targeting until you have perfected it. We can help you test different channels, ad copy, creatives, and placements until you find the mix that works best for you. Once we have found the most effective combination, we can quickly scale up your campaign.
We understand the challenges of competing in the global marketplace with companies that have million dollar marketing budgets. Digital advertising levels the playing field and allows small and large businesses alike to compete with multinational corporations. It is more cost-effective than traditional advertising, and when managed effectively, it gives you laser-focused control over where and how your budget is spent.
Digital Impact & understands the importance of reaching the right people at the right time with the right message. As a certified ad buyer (Google Partner & Bing Accredited Professional), we know the ins and outs of different advertising platforms and will help you develop a campaign that fits your needs and your budget.
DI& helped Ozobot run a digital advertising program by placing, optimizing, and targeting their creative content. We designed a marketing funnel program that cross-pollinated social media and Google. The e-commerce program focused on a narrow market segment and increased the company’s ROAS to 5x.
DI& created a digital advertising campaign for The San Diego Organizing Project to identity which issue areas people were most interested in. We created an engagement funnel starting with generic issue areas and shared more detailed information once people got further down the funnel. Later in the same year, we targeted one of the audiences we had created with a digital advertising campaign to raised funds for the Temporary Immigrant Shelter in South Bay San Diego. The campaigns reached over 137,000 people and as a result, the shelter raised $19,840 from the time the ads were placed.
Di& helped Paloma Aguirre and Dr. Akilah Weber create and implement digital marketing programs for their successful city council races. We developed programs that overlaid digital and in-person campaign tactics. Our approach covered a field program, mail pieces, text messaging strategy, and digital advertising program. As a result of our efforts, we helped Paloma Aguirre to become the first Latina Councilmember for the City of Imperial Beach and Dr. Weber to gain the most votes in her La Mesa City Council race, beating the incumbents.
DI& worked with SAWIN service automation and Vinyl Junkies record shop to strengthen their online presence. Both companies operate in a field with a lot of competition so we helped them to identify their strengths and then built a Google search ad strategy to highlight what sets them apart from others. We helped the clients with their keyword research, developed the ad copy, and created the campaign strategy.