Our Digital Advertising Services

Digital advertising infographic

Digital Impact & can help you

  • Create personalized and creative campaigns with measurable results.
  • Develop engaging ad copy that encourages people to take action.
  • Create visual content like photos, videos, and graphics that makes an impact.
  • Place your advertisement on most visited platforms, including Google, Bing, YouTube, Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
CONTACT US TO LEARN MORE

US consumers spend more time on their mobile phones than watching TV or reading newspapers, so being able to tell your story, create awareness, engage with your audience, and get people to take action online is the key to a successful marketing strategy. Yet up to 45% of organizations don’t have a clearly defined digital marketing strategy.

Compared to traditional advertising, like TV, radio, newspapers, and billboards, digital advertising allows you to test your messaging and narrow your targeting until you have perfected it. We can help you test different channels, ad copy, creatives, and placements until you find the mix that works best for you! Once we have found the most effective combination, we can quickly scale up your campaign. 

We understand the challenges of competing in the global marketplace with companies that have million dollar marketing budgets. Digital advertising levels the playing field and allows small and large businesses alike to compete with multinational corporations. It is more cost-effective than traditional advertising, and when managed effectively, it gives you laser-focused control over where and how your budget is spent.

Digital Impact & understands the importance of reaching the right people at the right time with the right message. As a certified ad buyer (Google Partner & Bing Accredited Professional), we know the ins and outs of different advertising platforms and will help you develop a campaign that fits your needs and your budget.

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Our Work

Ozobot
Digital Advertising for B2B Marketing

OZOBOT

After years of dealing with one-size fits all programs, Ozobot reached out to Digital Impact & and asked us to build a more specialized program at a lower dollar spend as they transitioned from direct consumer to an educator/school district focused B2B model. We worked with Ozobot to design a marketing funnel program that cross-pollinated social media and Google advertising platforms. DI&'s content strategy and technical support on attribution tracking combined with our ad placement and optimization allowed Ozobot to begin the transition to a narrower B2B market while maintaining a ROAS of up to 5x.

Engagement Funnel for Fundraising

SAN DIEGO ORGANIZING PROJECT

DI&'s digital advertising program for The San Diego Organizing Project was designed to identify people who had a specific issue profile and drive them into a 4-level education and mobilization funnel. Our funnel that focused on three issues (immigration, environment, and healthcare) engaged over 137,000 during its run and moved more than 100,000 people to the final engagement level. Overall, the campaign would raise $19,840 for the Temporary Immigrant Shelter in South Bay San Diego while the program was operational.

San Diego is a global city graphic
Paloma Aguirre
Complementary Digital Advertising Design

PALOMA AGUIRRE & Dr. Akilah Weber

DI& helped Paloma Aguirre and Dr. Akilah Weber create and implement digital marketing programs for their successful city council races. DI& developed a digital advertising program to overlay and strategically complement all other campaign tactics. This layered approach combined with the traditional funnel model allowed for maximum brand id and message penetration across the target audiences. As a result of our efforts, Paloma Aguirre was elected the first Latina Councilmember for the City of Imperial Beach and Dr. Akilah Weber came in 1st place beating two incumbent Councilmembers in the City of La Mesa.

Maximizing Interest Through Intent Marketing

SAWIN & Vinyl Junkies

DI& worked with SAWIN service automation and Vinyl Junkies Record Shop to strengthen and optimize their online presence during the COVID-19 shutdowns. Both companies operate in highly competition markets so helping them optimize their online presence was a critical part of our program. After conducting research, we built ad strategies that allowed them to stand out among their competition. This also included ensuring that the client landing pages and websites were optimized to increase the effectiveness of intent marketing via Google Ads and organic search. Overall, DI& helped increase the clients qualified web-traffic traffic and helped them build their online presence.

Vinyl Junkies Record Shop from the outside

Our work

Ozobot
Digital Advertising for B2B Marketing

Ozobot

After years of dealing with one-size fits all programs, Ozobot reached out to Digital Impact & and asked us to build a more specialized program at a lower dollar spend as they transitioned from direct consumer to an educator/school district focused B2B model. We worked with Ozobot to design a marketing funnel program that cross-pollinated social media and Google advertising platforms. DI&'s content strategy and technical support on attribution tracking combined with our ad placement and optimization allowed Ozobot to begin the transition to a narrower B2B market while maintaining a ROAS of up to 5x.

San Diego is a global city graphic
Engagement Funnel for Fundraising

san diego organizing project

DI&'s digital advertising program for The San Diego Organizing Project was designed to identify people who had a specific issue profile and drive them into a 4-level education and mobilization funnel. Our funnel that focused on three issues (immigration, environment, and healthcare) engaged over 137,000 during its run and moved more than 100,000 people to the final engagement level. Overall, the campaign would raise $19,840 for the Temporary Immigrant Shelter in South Bay San Diego while the program was operational.

Paloma Aguirre
Complementary Digital Advertising Design

Paloma Aguirre & Dr. Akilah Weber

DI& helped Paloma Aguirre and Dr. Akilah Weber create and implement digital marketing programs for their successful city council races. DI& developed a digital advertising program to overlay and strategically complement all other campaign tactics. This layered approach combined with the traditional funnel model allowed for maximum brand id and message penetration across the target audiences. As a result of our efforts, Paloma Aguirre was elected the first Latina Councilmember for the City of Imperial Beach and Dr. Akilah Weber came in 1st place beating two incumbent Councilmembers in the City of La Mesa.

Vinyl Junkies Record Shop from the outside
Maximizing Interest Through Intent Marketing

sawin & Vinyl Junkies

DI& worked with SAWIN service automation and Vinyl Junkies Record Shop to strengthen and optimize their online presence during the COVID-19 shutdowns. Both companies operate in highly competition markets so helping them optimize their online presence was a critical part of our program. After conducting research, we built ad strategies that allowed them to stand out among their competition. This also included ensuring that the client landing pages and websites were optimized to increase the effectiveness of intent marketing via Google Ads and organic search. Overall, DI& helped increase the clients qualified web-traffic traffic and helped them build their online presence.

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Digital Impact & is a full-service communications firm ready to help you develop results-driven campaigns designed to elevate your story & surpass your goals. By leveraging more than 25 years of communications & marketing experience, we implement specialized solutions, including paid online advertising, website development, professional livestreams & email marketing campaigns that deliver platform optimized creatives for our clients.
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Sand Diego Organizing Project Facebook adSand Diego Organizing Project Facebook adSand Diego Organizing Project Facebook adSand Diego Organizing Project Facebook adSand Diego Organizing Project Facebook ad

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